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Choice Provisions - Logo Update

I was approached in 2018 to update the logo of Choice Provisions to use in their then-upcoming game Runner3. I was happy to oblige, as the original logo has always smacked to me of an amateur rush job.

The twist is that the amateur rush job was also by me.

The final product.

The final product.

The initial sketch. They didn't like the skinny skull, citing that players wouldn't 'recognize' the logo. Given the avalanche of cyclopic deer skulls in the modern brand landscape, I understand this concern and adjusted the design accordingly.

The initial sketch. They didn't like the skinny skull, citing that players wouldn't 'recognize' the logo. Given the avalanche of cyclopic deer skulls in the modern brand landscape, I understand this concern and adjusted the design accordingly.